To help Astellas Oncology get noticed at ASCO, Astellas took on the theme of “Building Blocks”. This concept was then pulled through all elements of the physical booth space and into print, interactive, and video.
3D printing of a DNA strand was produced live in the booth along with preprinted molecules of Astellas Oncology’s cancer pharmaceuticals.
Three MOA videos were created for the headliners of Astellas Oncology’s up-and-coming pipeline.